Any company or e-business depends on their customers. It is crucial to build and maintain confidence in the company or brand to reach success and develop the business.
People rely on each others’ opinions and, when it comes to online shopping, in most cases decide to buy something after the investigation of other buyers feedback. Thus it is very important to make their experience on your website as much pleasant as possible.
An essential part of building brand confidence is communication with customers. Keeping in touch with them, collecting feedback and improving with the help of that is an integral aspect of any marketing strategy. Nowadays the best and the most effective way of connecting with the target audience is e-mail newsletter.
No one is impressed by regular text message today, on creation of really powerful email newsletter can work a few specialists at a time. Great way to create e-mails that benefit is psd to email template conversion, with its help mails can contain animation, images and other unique elements. Below we’ll find out what kind of a process is that and what advantages it offers to business owners.
The process of PSD to Email conversion
Such a technique as email marketing is a great promotion tool and the best way to share some information with your loyal customers. Looks quite simple, but behind every effective newsletter there is much work accomplished.
It all starts with the design of the template. Designers create an overall look of the file with the help of Adobe Photoshop and split this PSD file to different elements. Once it’s done, designers hand the separated file units to developers who can convert them to web by coding them using Hypertext Markup Language (HTML).
PSD to Email / Newsletter conversion top benefits
#1 Completely customizable templates
Creating email template in Photoshop you can modify any part of the message and then just make it all functioning with the help of HTML. This way you can change colors, add logo, modify header and footer and so on, so that the e-mail would be attractive to your target audience.
#2 Dynamic interface
The conversion from PSD file into Email template makes it possible to take full advantage of the e-mail body opportunities. You can add such dynamic features as polls, subscription forms and other to the body. Your users will appreciate that you value their time and don’t make them redirect to other resources but offer all the necessary information tight in the message.
#3 Statistics tricks
Coding your PSD file to e-mail template professional developers can implement additional useful features that will help you to improve the newsletter performance. For example it is possible to embed invisible click-through register, that would show only you the amount of clicks made in the email or other activity readers can make.
#4 More responsibility
Using HTML email templates within your marketing campaign requires pixel-perfect images and useful information to share. Otherwise users will unsubscribe from your e-mails, even though some development work has been implemented. If you decided to add this activity to your business plan it means that you’ve made another important step to improvement.
#5 Faster loading time
Today fast page loading is of a high priority, since users have no time to spare in the modern world. Properly realized PSD to email conversion ensures the reduction of time the page needs to load in browsers and increases your competitive ability.
Only professional programmers can provide top quality PSD to Email template conversion services. To find such experts it’s not an easy task, but your properly coded emails will definitely justify all the expectations and expenses by satisfied feedbacks of your customers.